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Selling in a Winter Wonderland: Overcoming the Frosty Hurdles

Monday, November 6, 2023   /   by John Salkowski

Selling in a Winter Wonderland: Overcoming the Frosty Hurdles

Three challenges you’ll need to overcome when listing in the winter market.

What are the challenges of listing in the winter market, and how do you overcome them? Selling your home during the winter months can be a bit more challenging than in the warmer seasons. Here are three key obstacles to keep in mind and how you can expertly navigate them:

1. Curb appeal. In the winter, the exterior of your home might not look as vibrant as it does in spring or summer. To address this, ensure that your home's entrance is well-lit, and consider adding some seasonal decorations on your front door or the lawn.

2. Limited daylight hours. As the days get shorter, it can be challenging to showcase your property in natural light. Make sure that all exterior lights are functioning and bright. If needed, use brighter bulbs to enhance visibility.

3. Potential weather delays. If your home is under contract and a home inspection is scheduled, adverse weather conditions like snowstorms or ice storms may necessitate adjustments to your plans. Ensure that walkways are safe and clear of hazards.

Despite the unique challenges of the winter market, don't be discouraged from listing your home. Winter buyers are often more serious, and there's less competition, which can lead to better prices for your property.

If you have any questions or need assistance, feel free to reach out to us. There is no cost or obligation, and we're here to help. We look forward to assisting you with your real estate needs.
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